Intergrated 360 Campaign

Art Direction • Design Lead
In order to increase demand in newly launched markets, our small but mighty creative team launched a brand awareness campaign. Below are several brand awareness campaigns, I had the pleasure to work on during my time at Getaround.

Client: Getaround
Art Director: Maya Ealey

Designer: Alysa Trindad
Videographer: Stephen Sullivan


Getaround launched in two brand new markets in 2017, New Jersey and Boston. In order to increase awareness and ultimately demand, it was decided to push a brand campaign with the main objective of increase awareness and create the first introduction of who Getaround is. Out of Home campaign focusing on a larger buy, consisting of video, multiple ad spots, and transit ads that will be displayed on buses, train platforms and within trains. This campaign ran in the summer of 2017 in Washington D.C., New Jersey and Boston.

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