Intergrated 360 Campaign
Art Direction • Design Lead
In order to increase demand in newly launched markets, our small but mighty creative team launched a brand awareness campaign. Below are several brand awareness campaigns, I had the pleasure to work on during my time at Getaround.
Year
2017
Credits
Client: Getaround
Art Director: Maya Ealey
Designer: Alysa Trindad
Videographer: Stephen Sullivan
Goals
Getaround launched in two brand new markets in 2017, New Jersey and Boston. In order to increase awareness and ultimately demand, it was decided to push a brand campaign with the main objective of increase awareness and create the first introduction of who Getaround is. Out of Home campaign focusing on a larger buy, consisting of video, multiple ad spots, and transit ads that will be displayed on buses, train platforms and within trains. This campaign ran in the summer of 2017 in Washington D.C., New Jersey and Boston.
No items found.
Next Project
Getaround Brand