Square Go Brand

Brand Strategy | Core Identity | Art Direction | Design
Square Go is the new booking marketplace app that connects people to beauty and personal care businesses.

Client: Square

Creative Lead: Maya Ealey
Product: Ken Yuhas, Chris Knight
Marketing: Lily Thalheimer


Square Go's brand guidelines serves as a foundation to start building a clear narrative for Square Go. It will help our team champion Go’s present and vision to the world authentically and consistently. It encompasses the core of the brand (I.e why we exist, what we do and how we do it) while also showing how that translates visually.

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