Asana OOH

Art Direction • Branding

This campaign will focus on building general brand awareness of Asana's product.

Year

2018

Credits

Client: Asana
Creative Director: Tyson Kallberg
Art Director & Designer: Maya Ealey
Copywriter: Andy Parker

Goals

This campaigns focus was on building brand awareness and favorable perceptions of Asana within tech and peer companies in the SF and NYC markets. Investing in Asana's offline media presence in key tech neighborhoods will expand the number of people who are familiar with our brand and product.

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OOH: Billboards, transit vehicles, streetscape (shelter/kiosk), and transit stations

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